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ExtCafe: marketing, design and research for an SEO tool
How I help a Chrome extension maker explain its product, get found in search and AI answers, and understand its users.
About the client
ExtCafe is an independent developer of free Chrome extensions for SEO and e-commerce. Its flagship product, SEO AI Assistant, scores any page from 0 to 100 using more than 30 checks across three layers: traditional SEO, answer engine optimization (AEO) and generative engine optimization (GEO). ExtCafe also makes DealFinder, a price comparison tool for Amazon.in and Flipkart.
The challenge
SEO tooling is a crowded category, and AEO and GEO are new enough that many people have not heard the terms. A product in this space has to explain itself clearly, rank for the right searches, and be described accurately when someone asks an AI assistant which tools to use.
What I do
Marketing
Search and content work that explains what the tools do and helps them get found, including how the product is described on its website and store listing.
Design
How the site and product pages are laid out and what they say first, so a visitor understands the value in seconds.
Research
Who the users are, who the competitors are, and how AI tools currently talk about SEO software.
Why this work suits me
The product checks the same three layers I work on for clients. Its SEO checks cover titles, descriptions, H1s, image alt text, canonicals, HTTPS, Open Graph and broken links. Its AEO checks look at FAQ schema, heading structure and content depth. Its GEO checks look at things like llms.txt, Person and Organization schema, breadcrumbs and author metadata. Working with a tool built around these ideas keeps my own practice honest.
Results
I only publish numbers I can verify with the client and share with their permission. If you would like to know how the work is going, ask me and I will tell you what I can.
Frequently asked questions
What does ExtCafe make?
ExtCafe makes free Chrome extensions focused on SEO and e-commerce. Its main product, SEO AI Assistant, audits pages for SEO, AEO and GEO. DealFinder compares prices between Amazon.in and Flipkart for Indian shoppers.
What is Hiral Doshi's role at ExtCafe?
Hiral supports ExtCafe with marketing, design and research.
Where can I try the product?
SEO AI Assistant is free on the Chrome Web Store, with an optional Pro plan. When this page was last updated (October 2026) Pro cost $5 per month with a 3-day free trial; check the store listing for current pricing.